What is Oober and what the hell do we have against fashion?

First of all, we don't give a damn how Versace made his money or what got him killed. We here at Oober, Inc. love our Levi's and $200 shoes--because they're comfy and they make our butts look sexier.

We're not talking about FASHION . . . We're talking about cultural norms and "taste" and basically whatever you're supposed to do to be "successful" or "liked" or to just get along in the world.

We're talking about those ideas that seep into our creative aquifers and make us feel like crap because we can't or won't do things the way that everyone tells us is "the right way" or "the best way".

We also understand that it is quite fashionable to not be "fashionable". Our goal is not to not be fashionable. Our goal is to NOT THINK ABOUT IT.

There's only one way to kill fashion and that is to IGNORE IT. If everybody were to ignore fashion it would go away (by definition). Not gonna happen. Not even at Oober, inc. Not completely. But it can happen a little bit. In ways that matter.

It's not as easy as it sounds . . . If you believe you've successfully killed fashion in your personal universe and you have some compelling evidence to back it up, give us a call. We'll worship you. Then you will be fashionable to us (mwaaahaaahaaa!).